Nectar & Bliss is a self-care subscription box containing a mix of beauty, wellness and lifestyle products. The brand encourages women to not only focus on beauty, but also on other aspects of self-care. They needed help defining a brand strategy that would establish their subscription box in the women’s luxury lifestyle market. This would require a brand strategy and design that could communicate the brand's values and connect visually with the target market.
We began by developing a brand strategy that would inform all strategic decisions - including design. We were able to gain insight into the brand’s ethos, which allowed us to design brand collateral, and a website that would leave a lasting impression and form an authentic connection with the desired audience. To capture the true essence of Nectar & Bliss, we created a minimal, yet calming and inviting aesthetic. The website was designed to offer an enjoyable shopping experience, in addition to encouraging customer loyalty and website conversion.