Pacific Calm

BRAND STRATEGY
BRAND IDENTITY DESIGN
COLLATERAL DESIGN

Pacific Calm is a high-end health club and spa that offers exercise classes, yoga, and spa services. Their main emphasis is providing stress reduction activities that are catered to women. A serene color palette of calming blues and soft browns was developed along with a minimal brand icon that pays homage to the brand’s pacific coast location. The selected typography features soft curves reminiscent of ocean waves. 

Logo variation for luxury spa
Business card design for luxury spa.Beautiful woman on the beach
Calming color palette for luxury spa
Logo design on a window for health club and spa
Business card design for luxury spa
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