BRAND STRATEGY
BRAND IDENTITY DESIGN
COLLATERAL DESIGN
Pacific Calm is a high-end health club and spa that offers exercise classes, yoga, and spa services. Their main emphasis is providing stress reduction activities that are catered to women. A serene color palette of calming blues and soft browns was developed along with a minimal brand icon that pays homage to the brand’s pacific coast location. The selected typography features soft curves reminiscent of ocean waves.
