Psychotherapy & Soul was created to offer something rarely seen in the therapy space: licensed psychotherapy alongside reflective tools like tarot and astrology that deepen self-understanding. Rachel’s vision was to build a practice that honours emotional wellbeing with professional care while also creating space to explore inner patterns and meaningful life questions.

During the brand strategy phase, it became clear that the identity needed to challenge the muted, overly neutral aesthetic common in traditional therapy branding. Rather than leaning into beige minimalism, we developed a bold, modern visual language rooted in warmth and vitality. A rich, high-contrast color palette and expressive typography system were intentionally chosen to reflect the duality at the heart of the practice — psychological insight and personal illumination.